For real estate agencies, brokerages and developers across the UAE
Call every off-plan, resale and rental lead before another agency does.
Resale buyers qualified on cash or mortgage, pre-approval and move-in timeline, viewings booked on ready units, and owner leads turned into Form A listings.
- Ready & resale units
- Mortgage pre-approval
- Form A listings
- Vacant vs tenanted
New lead · Property Finder · 2BR, JVC
When transaction volumes cool, the brokerage that answers first takes the deal.
- Dubai residential deals, Q2 2026
- 34,850
- Off-plan share
- 76%
- Secondary market volume vs Q2 2025
- −59%
Source: Betterhomes, Q2 2026 Dubai market analysis based on DLD data.
Three markets. Three different playbooks.
An off-plan investor, a resale buyer with a mortgage and a tenant renewing in Marina need completely different conversations. The agent knows which one it’s in.
Off-plan
Launches, EOIs and payment plans
- Explains payment plan milestones and post-handover terms
- Answers Oqood registration and DLD 4% questions
- Collects EOIs with preferred unit type and budget
- Routes hot investors to the sales manager live
Secondary market
Ready units, resale and listings
- Qualifies cash vs mortgage and pre-approval
- Confirms vacant on transfer or tenanted with yield
- Books viewings with access arranged
- Calls owners to win Form A listings and valuations
Leasing
Tenants, landlords and renewals
- Handles cheque structures and Ejari questions
- Runs renewal reminders before contract end
- Logs maintenance requests with photos
- Pre-qualifies tenants before viewings
The six leaks in every brokerage pipeline
Pick one to see how Northline AI closes it.
The problem
Buyers enquire with three or four agencies at once.
The first broker to call with real answers usually gets the viewing. Leads that arrive during viewings, after 8 PM or on Fridays wait until someone is free.
How Northline AI solves it
Every Bayut, Property Finder and Dubizzle lead called within seconds.
- Triggered by the lead email or CRM webhook
- Answers on price, availability, service charges
- Logs outcome against the lead in your CRM
The value
First call, every time
Your brokers inherit warm, qualified conversations instead of cold lists.
Secondary market: resale buyer
Ready 2BR in JVC, end-user, needs a mortgage.
Investor lead: Dubai Marina
Investor with mortgage pre-approval.
Hear it call one of your own leads
We connect a test portal lead and you listen to the call live.
Every conversation, recorded, transcribed and scored
Listen to any call, read the transcript, see the AI summary, and track sentiment, CSAT and conversion in one dashboard.
Lead → viewing
0%
CSAT
0.0 / 5
Call sentiment
Leads called within a minute, by day
Live activity
- JVC 2BR resale · mortgage, pre-approval pendingQualified
- Owner lead · Marina 1BR · valuation SatListing
- Off-plan payment plan sent · CreekSent
- Investor (Russian) · Business Bay viewingViewing
Illustrative dashboard with sample data. Click the menu to explore.
Your buyers speak Russian, Hindi, Chinese and Arabic. So does your agent.
The agent detects the caller’s language and answers in it, and switches mid-conversation if they do. Every transcript also arrives in English for your team.
مرحبا
Arabic
Gulf, Levantine, Egyptian
Hello
English
UK, US, Indian accents
Здравствуйте
Russian
For CIS buyers and visitors
नमस्ते
Hindi
Indian residents and investors
您好
Chinese
Mandarin-speaking clients
السلام علیکم
Urdu
Pakistani community
Bonjour
French
European and African clients
Kamusta
Tagalog
Filipino community
Built for every role in the brokerage
01
Brokerage owners
More deals from the same lead spend, and a CRM you can finally trust.
02
Sales managers
Every lead called, scored and assigned. Launch-day EOIs captured without chaos.
03
Listing agents
Owner and landlord outreach that turns into valuations and Form A listings.
04
Property managers
Tenant enquiries, Ejari, renewals and maintenance handled around the clock.
How much commission are you losing to slow call-backs?
Answer two questions. We do the maths.
How many leads do you get a month?
What is your average deal size?
Change our assumptions (optional)
Leads that become deals today
Leads that become deals when called instantly
Kept conservative on purpose.
Commission you earn per deal
You could earn this much more commission a year
AED 1,296,000
That is about 36 more closed deals a year, just from calling every lead the moment it arrives.
- Extra closed deals per year36.0
- Leads per year7,200
How we calculate this
- Extra deals = yearly leads × (instant-call rate − current rate).
- Commission = extra deals × average transaction value × commission %.
- Excludes agent splits and the value of extra listings won.
A 25-agent secondary market agency in Dubai
Extra commission a year
AED 1.3M
1 · The situation today
- 600 portal leads a month, many called back hours later
- Owner leads followed up when someone remembered
- Weekend and after-hours enquiries waited until Monday
- Calls made on personal phones, CRM half updated
2 · What Northline AI changes
- Every lead called within seconds, 7 days a week
- Owner leads called on a schedule, valuations booked
- Qualified viewings land in each broker’s calendar
- Every call summarised in Bitrix24 automatically
3 · The maths, step by step
- Leads a year (600 × 12)7,200
- Extra deals (0.5% more close)36
- Commission per deal (2% of 1.8M)AED 36,000
- Extra a year (36 × 36,000)AED 1.3M
A half-point lift in lead-to-deal rate on 7,200 leads is 36 more transactions a year, roughly AED 1.3 million in gross commission, before counting the extra listings won from owner outreach.
The inputs are based on published research:
Illustrative example using typical figures. Not a specific client result.
Questions agencies ask us
Connects with Bayut, Property Finder, Dubizzle, Bitrix24, Salesforce, HubSpot, Zoho and Propspace.
How integrations workStop losing listings and buyers to the agency that called first
Launch your AI receptionist in minutes in our self-serve cloud console, or forward your after-hours calls and judge the results for 14 days.